bruno

ow does the actress Isla Fisher cope? After ten minutes in the company of her other half, Sacha Baron Cohen, you start casually wondering about such matters. After 20, you are forced to conclude that she deserves some sort of medal.

Living with the many personalities Baron Cohen has inhabited over the last few years can't have been easy. First, he was Ali G; then Borat, the bumbling Kazakh TV presenter – each new incarnation more irritating than the last. This time round he is Bruno, a gay Austrian fashionista extraordinaire, and the star of Baron Cohen's latest film.

In recent weeks, we have seen more of Bruno than is perhaps comfortable, as Baron Cohen – who has turned getting media attention for his films into an art form – has thrown himself into a series of outrageous stunts. He has dressed up as a bull in Spain, a pink cow in Germany, and turned up in his native London in leather shorts and a bearskin, leading a marching band.